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29 Sept 2012

Tech Giants: From Leaders to Laggards


Consumers are the one which makes decision whether to buy product or not.Only they are the one which can make companies profit to get an increment or decrement.Consumers are not Kind to companies who fail to innovate fast As technology is get innovated or updated day by day Similarly demands of consumers are also changing everyday.History is replete with examples where giants who failed to keep pace with changing lost their marketshare to newer and much smaller rivals.
While some have gone bankrupt,others are struggling to gain their lost marketshare and Industry stature.
Here are 5 IT Industry Giants fighting to regain their lost marketshare.take a look at their current market value,peak value and what brought abour their downfall:
 


1.NOKIA
Current Value : $ 8.8 billion
Peak Value : $ 289 billion (in 2000)
Current Value as percentage Of Peakvalue : 3%
Reason for Downfall : Android, iPhone
 
2.RIM (Research In Motion)
Current Value : $ 3.6 billion
Peak Value : $ 83.4 billion ( in 2007)
Current Value aspercentageOfPeakvalue : 4.3%
Reason for Downfall : Android, iPhone
 
3. EASTMAN KODAK
Current Value : $162 million
Peak value : $31 billion ( in 1997)
Current value as percentage of Peak Value : 0.5%
Reason for Downfall : Digital Camera
 
4. YAHOO
Current Value : $ 19.5 billion
Peak Value : $ 125 billion ( in 2000)
Current Value as percentage of Peak Value : 15.6 %
Reason for Downfall : Google Search

5. SONY
Current Value : $ 11.8 billion
Peak Value : $ 125.6 billion ( in 2000)
Current Value as percentage of Peak Value : 9.4%
Reason for Downfall : iPods , TVs

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